Chief Commercial Officer of Aeroporti di Roma (ADR) Fausto Palombelli, Rome‘s Councilor for economic development, tourism and labor Carlo Cafarotti, General Manager for Air China Rome Ma Nan and Minister Counsellor for economic and commercial affairs of Chinese Embassy to Italy Li Bin (L-R) attend the Air China Rome-Hangzhou direct flight inauguration ceremony at Rome‘s Fiumicino Leonardo da Vinci airport, Italy, on June 12, 2019. A new direct flight linking Italian capital Rome with Hangzhou, capital of east China‘s Zhejiang Province, was inaugurated Wednesday at Rome‘s Fiumicino Leonardo da Vinci airport with an official ceremony. (Xinhua/Chen Zhanjie)
ROME, June 12 (Xinhua) — A new direct flight linking Italian capital Rome with Hangzhou, capital of east China‘s Zhejiang Province, was inaugurated Wednesday at Rome‘s Fiumicino Leonardo da Vinci airport with an official ceremony.
The new direct flight, operated by Air China three times a week on Wednesday, Friday and Sunday with an Airbus A330-200 aircraft, takes around 12 hours a trip. It will bring Rome–China direct flights to a total of 12 destinations.
The new route will bring Rome–China weekly air connections to a total of 44, said Fausto Palombelli, Chief Commercial Officer of Aeroporti di Roma (ADR), the company that runs the airport, during the ceremony.
Rome trusts in Chinese tourism and, therefore, it wants to adjust the touristic offer according to the need of Chinese visitors, said Palombelli, adding that the new direct route is part of Rome‘s airport plan to tap the potential of Chinese tourism.
The new direct route represents another step in Rome‘s strategic vision to embrace tourism from China, said Cafarotti, adding that the city’s administration is striving to adjust the touristic offer accordingly, with a series of projects such as training courses for concierges and taxi drivers, the introduction of Chinese payment platform Alipay in museums and the creation of a city’s profile for Wechat — China‘s most popular social media platform.