Janes wouldn’t comment on how many locations Amazon ultimately plans to bring to New York. But it’s been reported the company could open as many as 3,000 cashier-free locations across the country by 2021, threatening the likes of CVS, Walgreens and 7-Eleven shops.
This latest location is slightly bigger than the Brookfield store‘s 1,300 square feet. Most of the other Go locations are on the West Coast, including in Seattle and San Francisco. Amazon has already announced its 14th location at Three Embarcadero Center in the financial district in San Francisco.
Amazon was facing backlash from critics who say cashier-free stores discriminate against people without bank accounts or credit cards. In New York, a store employee using a mobile device can assist people who want to pay in cash, the company said. Otherwise, Amazon Go shoppers simply walk in and out of the store‘s turnstiles, scanning the Amazon app to purchase items like its grab-and-go sandwiches, salads, meal kits and other necessities.
The Park Avenue store is also be the second Amazon Go location to serve brewed coffee and espresso drinks, something the company has been testing in Seattle in a deal with Starbucks. Shoppers will be able to make their own lattes, Cafe Americanos and mochas, using a self-service kiosk.