Jason Pacheco, Global Trade Development Consultant for Brand USA, and James Namude, Director of Global Sponsorships for Brand USA, were in India to promote America’s music heritage. They told this correspondent that this will help encourage visitors to go to lesser-known places that have much to offer by way of music from today and yesterday.
They noted that Indians are keen to explore new places and attractions, and for this, the journey of music is important. They were also quick to add that giving the products a concrete shape for marketing was vital, and this was being done along with tour operators. There has been a surge in travel for niche areas and products such as food, self-drive trips, and music.