The top 20 outbound travel departure cities are Shanghai, Beijing, Guangzhou, Chengdu, Chongqing, Shenzhen, Nanjing, Wuhan, Xi ‘an, Hangzhou, Kunming, Tianjin, Changsha, Zhengzhou, Nanchang, Guiyang, Jinan, Hefei, Nanning and Fuzhou.
The top 10 departure cities with the highest year-on-year growth were Xi’an (180%), Guiyang (175%), Nanchang (162%), Kunming (155%), Zhengzhou (146%), Taiyuan (123%), Chongqing (120%), Jinan (115%), Hefei (110%), Changzhou (107%).
The report also revealed that the average spent per person for outbound travel during 1H2018 was RMB5,200 (US$759). The top 10 cities where their residents spent the most are Changchun (RMB6,949), Wenzhou (RMB6,704), Beijing (RMB6,494), Dalian (RMB6,352), Shenyang (RMB6,303), Shanghai (RMB6,160), Harbin (RMB6,134), Xiamen (RMB6,036), Qingdao (RMB5,955) and Suzhou (RMB5,794).
Thailand is currently the largest outbound tourist destination for Chinese tourists, with Japan in second position. In 1H2018, more than four million Chinese tourists visited Japan, up 23.6%, according to the Japan Tourism Agency.
The demographics of China’s outbound travellers were 53% female and 47% male, with the post-80s the backbone of outbound tourism at 31 per cent. The report also found that Chinese tourists are still keen on group travel, where 54% opted for Ctrip’s 4 diamond tour packages and 29% for 5 diamond tour packages.