On July 24, with the support of the Department of Tourism and Resorts of Ajara, the Hilton Batumi Hotel hosted a large-scale conference on the challenges of the tourism sector, bringing together the representatives and the experts of the hospitality industry and SMEs from Ajara, Tbilisi and other regions of Georgia.
Prior to the conference, the launch of the of a special issue of Where.ge/Ajara and the July issue of Entrepreneur Magazine Georgia took place, where the assessment of the tourism potential of Ajara and the city of Batumi is outlined as the main topic. Both of the magazines were published with the support of the Department of Tourism and Resorts of Ajara.
Small and medium entrepreneurs had a chance to listen to and familiarize themselves with the incentives of the government and private sector on tourism development and to hear the experiences of professionals operating in the field:
Sulkhan Glonti, Deputy Finance and Economy Minister of Ajara
Konstantin Megrelishvili, Managing Partner at Brainstorm.ge
Brand and non-brand hotels? What are the superiorities of the brand? How can the local player compete with international giants?
Torsten Well, General Manager at Hilton Batumi
Nikoloz Gogochuri, Nika Rostomashvili, Founders of VREX
Daria Kholodilina, Founder of Trails and Wines, Blogger, DARIKO
Why aren’t tourists visiting you? Analysis of typical mistakes
Nini Mchedlishvili, Co-founder of #SpendYourSummerInGeorgia
A social campaign which brings changes
Irakli Lomidze, Founder and Director at KOHI.GE
The theme of tourism has been at the top of the agenda in Georgia for the past few years, but gained special popularity amid the recent developments in the country and the decision of the Russian President Vladimir Putin to temporarily ban direct flights from Russia to Georgia. The government and private sector are sparing no efforts to minimize the economic impact due to the loss of travelers from Russia by launching various social campaigns that show off Georgia’s natural, cultural and historic treasures in the very best way and call on foreigners to spend their summer in Georgia.
By Ketevan Kvaratskheliya