CHESSY, France (AP) — Helicopters, concept cars and SWAT teams shrouded in smoke heralded the launch of the first Avengers-themed season at Disneyland Paris following the announcement of plans for a $2.5 billion park expansion that will feature Marvel superheroes.
Movie and sports stars, including French Olympians Teddy Riner and Camille Lacourt, attended an official opening Saturday night for the season that brings the Disneyland resorts a step closer to merging its traditional cast of characters with the Marvel universe.
“We are delighted to have the Avengers assemble in Disneyland Paris for the first time ever,” Euro Disney President Catherine Powell said. “They’re here to delight thrill and surprise you with incredible action and amazing special effects.”
Disney CEO Bob Iger Hints at ‘Black Panther’ Theme Park Ride Iger made the while speaking at the Morgan Stanley Technology, Media Telecom Conference in New York. We haven’t had a chance to build a ride. Though I’m sure there are people who are working on it. Iger also mentioned that there is already an hour long wait to meet the character at Disneyland. ‘Black Panther’ has shattered records in the two weeks since its release, putting it on track to be Disney’s 12th billion-dollar franchise. I pretty much guarantee that this coming Halloween and even Christmas, you know you’ll be seeing a lot of Black Panther merchandise.
Behind the special effects and celebrity guests were hard-negotiated business plans.
Disney Group said the makeover of Walt Disney Studios Park, one of the two theme parks that make up Disneyland Paris, will be rolled out in phases beginning in 2020. It includes three new areas based on Marvel superheroes as well as the Frozen and Star Wars franchises.
Analysts see the plans as a major area of investment that will aim to drive long-term growth for Disney, which acquired Marvel in 2009.
“The massive Marvel collaboration and $2 billion plus investment speaks to Disney’s positive view for the future of this all-important European asset as it further drives mind among consumers,” GBH Insights analyst Daniel Ives said in an interview.
This version has been correcting to show the first name of actress Ledoyen is Virginie, not Virginia.