“The film starts a long, long time ago, once Santa had perfected the formula for the magic of Christmas, creating ‘The Elixir’, a potion so extraordinary that even a single drop had astonishing powers. He then entrusted his best elf with the important task of sprinkling the precious golden liquid all around the world to Christmas joy.
“After becoming captivated by The Elixir’s magic, and a rather distracting elfie-selfie session whilst riding Santa’s sleigh, the elf accidentally falls from the sky into a pile of powdery snow, cracking the bottle in the process with the liquid seeping away, seemingly lost forever.
For more Christmassy campaigns to get you feeling ready for December 25, visit our round up of the best.
Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox.