According to “China Ice and Snow Tourism Development Report 2018” released by China Tourism Academy, Harbin ranks first in the “China Top 10 Ice and Snow Tourism Cities” and the 34th Harbin International Ice and Snow Festival is also one of “China’s 10 Most Influential Ice and Snow Tourism Festivals Events” in the 2018 snow season.
However, with the Winter Olympics 2022 getting closer, the Beijing-Tianjin-Hebei region has begun to develop ice and snow tourism, and so has the northwest and south China. Is it a challenge for provinces in NE China to upgrade its winter tourism? Or is it a chance to transform the ecological advantage into an economic advantage?
“Warm winter” for Harbin
This is Harbin’s magical performance.
The magician team consisting of ice pickers, ice landscape designers and construction workers built the 20th Harbin Ice and Snow World in 15 days.
“Warm winter” becomes a challenge for the large-scale ice sculptures in Ice and Snow World. However, the warm weather brought more guests.
The Ice and Snow World was not profitable for fourteen years until the 15th session.
Enhance the regulation
Snow Town, a well-known tourist hot spot in the southernmost part of the Heilongjiang Province in NE China, had become embroiled in a reputation crisis after lots of tourists experienced swindle during their trips in the past years.
S. dollars) in the Ice and Snow World, they will question: is it another “Snow Town?”
S dollars) for instant noodles and one yuan (0.15 U.
S. dollars) for a bottle of water.
In 2018, the local government of Heilongjiang Province issued the notice on strengthening the regulation of the winter tourism market and optimizing the tourism service. It has made great efforts to rectify the tourism market, and initially established a market supervision mechanism among the three provinces of NE China.
Strengthening market regulation is not just a “stress response” to public opinion.
NE China’s ice and snow economy, which has already stood on a high level, is facing new competition. At present, more than 30 provinces and cities in China have launched ice and snow tourism projects.
Research from China Tourism Academy shows that northwest China’s Xinjiang Uygur Autonomous Region and north China’s Inner Mongolia Autonomous Region have become new growth zones of winter tourism. Altay Prefecture in Xinjiang is developing rapidly, playing a leading role in high-end tourism consumption market.
There are also indoor ice and snow theme complexes in cities of South China, where it rarely snows in winter; and ski resorts have also been built in Xiling Snow Mountain in southwest China’s Sichuan Province and Shennongjia in central China’s Hubei Province.
What’s the highlight?
Popular destinations gather a majority of the tourists while other ice and snow scenic spots are hardly heard of. It is now necessary to combine local cultural advantages with ice and snow tourism as the selling point.
Each city also has its own resources and cultural advantages.
Jilin Province has unique natural scenery of volcanic springs, rime ice, and fishing and hunting culture from Korean customs. Heilongjiang Province is famous for its Russian customs, snowy forest scenery, and Harbin ice and snow theme park.
S. dollars), with growth by 16 percent and 22 percent respectively from the previous year.
In recent years, NE China area, along with Yangtze River Delta, Pearl River Delta, and other regions has tried to implement the tourist‘s exchange plan. Snow Express is one of the products launched by the tourism departments in Northeast China and railway departments.
At 8:30 a.m.
on December 18, 2018, a Snow Express departed Shenzhen Station and began a 15-day long journey. This train is especially for tourists from Guangdong Province, Hong Kong SAR, and Macao SAR in South China, all the way to Harbin, going through Kaifeng, Shenyang, Changchun, and other historic and cultural cities.
(With input from Xinhua)