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Instagram May Soon Launch a Standalone Shopping App

Instagram May Soon Launch a Standalone Shopping App

While Chapman had told Inc. the exact timing of a new shopping feature launch was unknown, the brand has been experimenting with gradually rolling out some of its functionality.

In November 2016, Instagram began testing a shopping feature where businesses can tag products in their posts, and users can then click through to the business’s website if he or she is ready to buy. Instagram opened up the feature more broadly last March to businesses that sell apparel, jewelry, or beauty products.

 In June, Instagram began expanding the shopping functionality to Instagram Stories, a feature that lets users post photos and videos that disappear after 24 hours.

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