There are more than 6,000 languages in the world, but the vast majority of people won’t learn more than two or three.
Digitalization has changed tourism. Exploring new destinations, booking, planning what to do and even post-holiday reviews about our experiences – all of this takes place online.
At ITB Berlin, the world’s biggest travel fair, digitalization is a core topic for 10,000 exhibitors from 186 countries.
Apps, social media, virtual reality, 360 degrees videos – it’s the end of traditional travel as we know it.
And no matter who you speak to, they’ll tell you it’s a game changer
Today’s tourists interact at every stage of their journey.
A great experience – and, conversely, a bad one – is likely to be exposed much more than ever before through social networks.
The national tourism board says that influencers are not paid. What they get is the country’s beauty as a backdrop to impress and to enlarge their following.
“What they do for us”, say Sherin Francis, CEO of the Seychelles Tourism Board. “Is they drive a lot of their traffic to our social media page. And once the people are on there, they stay on there. They are now our followers even if after one week the influencers give us back the page. “
Yet tourists can become advertisers. Visitors were asked to film their experiences. The prize for the winning Romanian couple: another trip to the Seychelles – this time to the presidential villa on the North Island.
It might be a bit wobbly at times, but the entrants sure generate plenty of free of charge footage.
“The amount of content it’s amazing,” says France. “We would have had to pay $50,000 dollars to get a company to produce this content. And we did it through a competition and of course we will be doing more of this. “
“People are glued to their phones,” says Cathy Domanico, Vice President, Global Trade Development, Brand USA. “So we created apps, we created large-screen movies to help people learn about destinations.”
The US has just launched not just a website or a social media page but an entire first-of-its-kind connected TV network called Go USA.
Brand USA say its aim is to generate three million views in the TV network’s first year.
“It’s a great platform,” says Domanico. “It’s loaded with destination content and the audience can stream it.”
Kazakhstan is launching an online game through which tourists can explore 100 holy sites.
“There will be an app you’ll be getting certain currency, like coins,” says Kairat Sadvakassov, Deputy Chairman, Kazakh Tourism. “The more you progress with visiting and travelling these 100 spots, you’ll be getting titles. The highest title will be Khan, the coins you’ll get while travelling you’ll be able to monetize, to upgrade your flight, depending on the partners we have on this program.”
Although the game will be mostly for a home audience to begin with, Kazakh Tourism says engagement is a field with great untapped potential – both domestically and internationally.
Fun in the sun for your holidays seems to be a thing of the past. Travellers today want more.
Alphons Kannanthanam, Indian Tourism Minister: “Today actually people don’t just travel for the sake of travelling. People want to have individual experiences. So, it all depends on a whole lot of feedback. So I think that influenced the decision making of people. This is true about younger people, but when you mean youn
Language barriers can cause frustration and inconvenience if you’re traveling to a country where English isn’t commonly spoken. I experienced the difficulties firsthand throughout my travels, which have taken me to 25 countries across Southeast Asia, Europe, and Latin America.
Although most of us would love to have fluent conversations in every local language we come across, it simply isn’t a realistic option. Still, I managed to get by in places like Thailand, Sri Lanka, and France by studying up on just a few key phrases in the local languages.
Travelers often find themselves relying on the kindness of strangers to navigate unfamiliar cities, plan their trips, and get home safely. Learning how to say “thank you” goes a long way to showing your appreciation, and most people will respect the effort you took to acknowledge in their own language.
“Hello” and “goodbye”
Learning how to open and close a conversation is another polite thing you can do to show your appreciation for the people you’re speaking with. Even if you have to revert to English for the rest of the conversation, a simple “hello” and “goodbye” in your speaking partner’s local language can show you care.
Getty Images / Carsten Koall
“Excuse me” comes in handy on countless occasions, from asking someone for directions to squeezing your way through a crowded subway car.
See the rest of the story at Business Insider
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