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“ITB Asia has been chosen as the key platform of choice for KTO in bridging more visitor and buyer connections, and boosting awareness of Korea’s thriving tourism industry,” said Messe Berlin (Singapore) executive director Katrina Leung.
Korea Tourism Organisation director Yoon Seung Hwan added: “Looking at the global business trends, growth in corporate travel and MICE, it is clear that Asia will be the most strategic market for us in the next decade. Our partnership with ITB Asia will expand our presence and strengthen our proposition to the Asian and Southeast Asian market.”
According to the latest edition of the International Meetings Statistics Report released by the Union of International Associations (UIA), Korea now ranks in the first spot for global congresses. This result is a reflection of the strong growth by established Korean meeting cities such as Seoul, as well as rising destinations such as Busan, Jeju, and Incheon, contributing to the country’s increasingly diverse business events portfolio.
KTO along with Seoul Tourism Organisation, Jeju Convention and Visitors Bureau and HanaTour Services Inc will have their respective booths at ITB Asia 2017 to provide latest information on Korea’s attractions, convention and activities.
This will follow on from the success of ITB Asia in 2016, where almost 900 buyers attended the show, leading to a 1:1 ratio between exhibitors and buyers. Over 50% of buyers signed deals with exhibitors after the event. 43% of attending buyers had purchasing power of USD500,000 to USD 1 million and 85.7% of attending buyers were direct decision makers.