MOSCOW (CNN) – When nations spend big on sporting events like the World Cup and the Olympics, the question is invariably asked: is it worth it?
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Tensions between the UK and Russia have escalated in the aftermath of the poisoning of former Russian spy Sergei Skripal and his daughter Yulia in southwest England in early March. More than 20 countries expelled Russian diplomats as a result, with Russia retaliating in kind.
And in April, the U.S. unleashed new sanctions on Russian oligarchs and government officials to punish Putin’s inner circle for interfering in the 2016 U.S. election in addition to other, ongoing aggressions in places like Syria, Crimea and the Ukraine.
On a bitter spring afternoon in central Moscow, Sergey, 50 and Aleksandr, 58 said they were proud that Russia was hosting the World Cup, both certain that Russia would win. Both men preferred not to give CNN their surnames.
The pair said the event was a chance for Russia to rebuild a relationship with the international sporting community in the wake of the state-sponsored doping scandal — leading up to and including the Sochi 2014 Winter Olympics — which led to Russia being banned from the 2018 Winter Games in PyeongChang.
“It’s a chance to demonstrate something,” Sergey said.
“That our country is still for sport, that they were wrong about the Olympics,” Aleksandr added.
‘Sports, not guns’
Although the ban’s since been lifted, revelations of the state-sponsored doping program took a toll on Russia‘s reputation in sport. And so did the economic cost: in February, Russia paid $15 million in anti-doping fines.
Yet Aleksandr believes the investment — valued at an estimated $10B — will bring positive returns. New sporting facilities and improvements to old infrastructure will give young athletes better training opportunities, he said.
“We need to invest in sports, not only guns,” Aleksandr added wryly.
Sipping a coffee outside the Ploshchad Revolyutsii metro station Zalevski, 21, said: “If we take into account that our country spends 70 billion [USD] on weapons, that [the World Cup] was the right way to invest. Investing into culture and sport is good. Economy and culture are the best investments.”
Tickets are also a sizeable investment for most Russians who earn on average, $653 a month. Opening day games cost around 18,200 rubles (approximately $289), according to ticket prices posted on FIFA’s website in September.
“Uneducated and low-level people won’t be able to afford it,” he said, adding that visiting fans won’t need to worry about violence as a result.
Inside the nearby GUM shopping mall, Lokomotive supporter Ariadna Korotkova, wrapped in her winter coat, was eating blackcurrant ice cream.
She believes that an influx of tourism to Russia for the World Cup will help change foreigners’ preconceived notions about Russia; one where bears roam the streets, people drink vodka all day and play balalaikas, a traditional stringed instrument.
“Let them come,” the grandmother said gently.
“There are enough stupid people everywhere.”
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