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New Spring Hill market encourages 'scavenger-hunt sort of shopping'

New Spring Hill market encourages ‘scavenger-hunt sort of shopping’

SPRING HILL If its quirky, Victoria Hoffman-Galanti likely has found it and stocked it among the nooks and niches at The Farmacy, her 2800-square-foot indoor “artisanal market,” where both farm and artisan are broadly interpreted. The market opened April 2.

The Farmacys cozy concept collates like-minded goods in smallish rooms that encourage a scavenger-hunt sort of shopping. Whacky treasures abound.

Early morning customers target the farm produce enclave. Health-minded wend toward the “Got Pain?” sanctum. Muggers head for the beverage-in-waiting zone filled with 70-some bulk tea flavors and coffee makings that wear such vaunted labels as Java Planet and Black Rock.

Nearby, Food Network junkies swoon in the face of more than 300 jug-jars count em of herbs and spices. The same shoppers delight in the kitchen-readiness space of cookware, gadgets, widgets and textiles.

Her broad spectrum of stock is a response to shopping voids she discovered in Spring Hill, Hoffman-Galanti said, adding “I do it for the community.”

“She might be hitting the mark,” said Pat Crowley, executive director of the Greater Hernando County Chamber of Commerce. “I think its great to open a business with all those product lines under one roof.”

With the Farmacys location on Countyline Road, Crowley added, “Shell be supported by both Pasco and Hernando county.”

Hoffman-Galanti has had an interest in healthy eating since she was young; her dad sold health food equipment.

“I wanted to have a juice bar,” she said, preferring freshly squeezed, health-loaded and not poured into chemical-flavored Styrofoam.

“And then I wanted a cute little place,” said the 49-year-old New York native and Floridian since the 1990s.

Cutesy, yes, with dinosaur-shaped bottle openers, coasters made of vinyl records, 15-spice berbere beef rub and Himalayan salt lamps. Treasure-sized bottles of essential oils line up alongside containers of vitamins and for-what-ails-you supplements, all plant based.

Allergic to mono-sodium glutamate and bee pollen, among other substances, Hoffman-Galanti has schooled herself on nutrition and health interrelationships so she can answer customer queries.

“My prices are mostly 25 percent less than others,” she said. “We match Amazon. We like to say we sell the best of the best for less.”

To attract business, the entrepreneur recently launched what she hopes will be weekly Friday night jams of live worship music in the market parking lot.

Shes also trying to get local people to “sell their stuff” in the market. First up is a native of Provence, France, now residing at Timber Pines, who is importing and selling French perfumes in another of The Farmacys niches.

By mid-July, Hoffman-Galanti expects to be offering juices made of beets, carrots, kale, pineapples, oranges, apples and “blends of things.” Shell serve them in the markets central space where shes created an inviting Florida cum Riviera patio-scape.

Contact Beth Gray at [email protected]

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