The money was needed to ensure that the trials will still be held in Omaha after one of the organization’s largest corporate sponsors, Mutual of Omaha, scaled back its support, according to city officials. The insurance company cut ties with USA Swimming in 2016, the same year that Omaha hosted the quadrennial event for the third consecutive time.
Josh Todd, the Omaha Sports Commission’s executive director, said the city’s funding is helping offset a drop in sponsorships and donations that often accompanies hosting repeated events in a city.
Omaha Mayor Jean Stothert noted that the national event drew 200,000 fans in 2016, as well as international media coverage.
“Omaha is proud and fortunate to host the Olympic Swim Trials for the fourth time in 2020,” Stothert said. “The city’s financial support demonstrates our pride and ongoing commitment to Olympic athletes and the fans that support their athletic achievements.”