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Penang Global Tourism Launches 'Experience Penang 2020' in Singapore

Penang Global Tourism Launches ‘Experience Penang 2020’ in Singapore

SINGAPORE – Media OutReach
– 16 October 2019 – In conjunction with the Penang State Tourism‘s
year-long campaign to usher in the excitement of Visit Malaysia
Year 2020, the Penang Global Tourism launched ‘Experience Penang 2020′
this evening, to a host of media friends, trade partners and
business associates at PARKROYAL on Beach Road in Singapore.


According to statistics from Penang Immigration, visitor arrivals
hit a record high for the period Jan-Aug 2019, with a 207.67%
increase to 89,535 from 29,101 in the same period last year. Of the
visitor arrivals comprising mainly from Southeast Asia, east Asia,
Australia, the UK, and the US, Singapore registered as the second

The ‘Experience Penang 2020′ campaign, with the tagline The Diversity of Asia,

encompasses diverse elements of beauty, fun, amusement, excitement
and satisfaction. With the rise in demand for experiential travel,
the campaign aims to highlight all of Penang’s splendour to
visitors locally and abroad showcasing every aspect of Penang’s
amazing diversity in culture, heritage, arts, food as well as its
natural surroundings of sandy beaches, breathtaking hills and


Shining spotlight on some of Penang’s local attractions and
festivals, the event brought together a diverse mix of partners
across retail, hotel, travel, dining, nightlife, culture and
entertainment itineraries. Amongst the highlights are some of the
world’s first, including the World’s Highest Ropes Course Challenge
, World’s Longest Water Slide
at 1,111-meter-long, World’s Highest Altitude Stressed Ribbon Bridge
, World’s
First Tower Curved Skywalk
, World’s
First Free Standing Vertical Drop Slide
and World’s
First Tropical Butterfly Insect Sanctuary.
From luxurious city-highs to unconventional adventures, epicurean
and cultural delights, guests had the opportunity to witness some
of Penang’s unending excitement.


Officiating the launch event, Guest-of-Honour, YB Yeoh Soon Hin, Penang State EXCO for Tourism, Arts, Culture
Heritage (PETACH)
d a series of exciting plans for Penang in 2020, “The tourism
sector is one of the state’s economic main contributors that is
progressing well each year and have hit an all-time high of 7.79
million passengers last year, an increase from 7.2 million
passengers achieved in 2017. Penang has been enjoying renewed
adoration both by local and foreign tourists, and Singapore has
always remained in the top 3 among total international passenger
arrivals in the past 5 years. Adding to this unending excitement,
visitors to Penang can also experience the amazing new attractions,
festivals and happenings all year round – presenting an ideal
destination for a truly unique experience of Asia‘s diversity.”


Ooi Chok Yan, CEO of Penang Global Tourism
said, ” Most visitors to Penang are familiar with Georgetown’s
history, culture and accolades, but there is more to Penang than
that. Apart from the expansive tourism business, Penang is also ho
me to a diverse mix of cities, islands and entire countries for
adventures — and one of the major developments for 2020 is centred
on global connectivity. Plans in place include new flights and
frequencies, expansion projects at main tourist arrival gateways at
Penang International Airport and Swettenham Pier Cruise Terminal;
improved transport infrastructure at Penang Sentral (comprehensive
public transportation hub integrating bus, railway and sea
transportation), Penang LRT project across a 30km route, new hotels
and more.”


From time-honoured recipes to heritage trades and arts, Experience
Penang 2020 aims to engage local and foreign visitors through
sharing more about the unconventional experiences in Penang –
broadly organised into the three key pillars of:


Culture / Heritage:
 Showcasing Penang’s local heritage and rediscovery through
Malaysia’s best-restored and re-adaptive traditional architecture
and heritage trades.

Nature / Adventure:
 Explore the fascinating world of Penang’s lush greenery and
landscapes, from the more laid-back walking trails, to an adventure
throve up in the hills.

Food / Art / Lifestyle:
 Featuring Penang’s most immersive experiences evolving on the
modern pursuit of foodie culture, street-art, entertainment and


For more information, please visit: http://mypenang.gov.my/


Hi-res images:


Penang Global Tourism

Set up to promote, market and generate tourism for the Penang State
in Malaysia, Penang Global Tourism (PGT) is a tourism bureau which
serves as a focal point for coordinating all tourism activities.
PGT works closely with various key tourism industry players locally
and abroad. PGT participates in overseas sales missions at
world-renowned trade shows, and the exposure has contributed to
Penang’s popularity as a destination, investment and home of choice
for many from around the world. For more information, visit: http://mypenang.gov.my/





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Experience Penang 2020

Experience Penang 2020 (EPY2020) is a campaign by the Penang State
Committee for Tourism, Arts, Culture and Heritage to promote
enriching, authentic and immersive local experience for visiting
travellers. The campaign showcases every aspect of Penang’s amazing
diversity through its culture, heritage, arts, food as well as its
natural surroundings. As a UNESCO World Heritage Site, culture and
heritage is at the root of everything in Penang’s capital city,
George Town. Amid the city’s fascinating colonial buildings and
century old trading shophouses, you will find its characteristics
of past and present, places of worship displaying the peoples’ rich
and diverse spiritual faiths, clan houses and its much raved about
culinary cuisines. With one of Asia‘s greatest culinary traditions
living on in Penang’s coffee shops and fine dining establishments,
an exciting escapade awaits!