Rwandan government and Alibaba Group, China‘s biggest e-commerce company, Wednesday launched the first electronic world trade platform (eWTP) in Africa meant to promote trade and tourism between Rwandan and Chinese consumers.
The eWTP will strengthen Rwanda’s economy by promoting trade and tourism between Rwanda and Chinese consumers, according to Rwanda Development Board (RDB).
Under the agreement, Alibaba Group will work with the Rwanda Development Board to help Rwandan small and medium enterprises (SMEs) to sell their products, including coffee and handicrafts, to Chinese consumers through Alibaba‘s online marketplaces, it said.
According to RDB, Alibaba Group travel services platform, Fliggy, and the RDB will also work together to promote Rwanda as a tourist destination through a Rwanda tourism store for booking flights, hotels and travel experiences.
Speaking at the launch, Jack Ma said setting up eWTP hub in Rwanda attracted a lot of negative opinions but he remained committed that Rwanda was the right place.
According to him, people said how Rwanda could host eWTP hub without sophisticated internet, logistics, market, payment and all the other related things.
Kagame challenged Rwandan companies and young people to take full advantage of this technology and not lose sight of fundamentals, saying it is up to each firm to produce high-quality goods that customers want to buy and to ensure consistent supply.
“This improves productivity and profitability. Put differently, there really are no downsides to doing business on a global scale,” Kagame said.
He observed that the electronic world trade platform opens up new frontiers in e-commerce and tourism for Rwanda and will also boost the capacity and competitiveness of the country’s entrepreneurs and business people.
He said then that this would include training emerging entrepreneurs across the region to enable small and medium enterprises build e-commerce platforms and using the internet to grow their enterprises.