The ranking is part of U.S. News World Report’s annual listing of Best Vacation Destinations, released June 25.
Telluride, Colo.; Jackson Hole, Wyo.; and Lake Tahoe ranked ahead of Sedona in the opinion of U.S. News editors and poll respondents. “Spiritualists have flocked to the region to take advantage of the numerous New Age vortexes with supposed spirit-balancing powers,” the report states, praising Sedona spas for “traditional treatments with a local twist — such as red clay wraps and blue corn body scrubs.”
The report cites Sedona’s more than 100 hiking trails and local wines as additional desirable vacation amenities.
“Our high ranking is important to Sedona since our Sustainable Tourism Plan emphasizes attracting out-of-state visitors who will enjoy Sedona for more than one day or one overnight stay,” Sedona Chamber of Commerce Tourism Bureau President and CEO Jennifer Wesselhoff stated in the press release. “National attention that stresses our beautiful environment and low-impact recreation aligns perfectly with our sustainability goals.” Sustainable tourism has come to the forefront in Sedona as the community of 10,000 seeks to balance its 3 million annual visitors with its delicate environment, resident quality of life, tourism-based economy and visitor experience.
“The community worked together to forge a plan unanimously approved by our City Council in March of this year,” Wesselhoff said. “The plan positions Sedona as a national leader among major destinations in making sustainability the defining feature of our tourism industry.”