South African Tourism today said it is looking at over 1 lakh tourist arrivals from India this year as it undertakes a slew of initiatives including travel trade training sessions to promote the country as a preferred destination.
“We are aiming at over 1 lakh tourist arrivals from India to South Africa in 2017 and we are working towards achieving this target,” South African Tourism Country Manager India Hanneli Slabber told PTI.
When asked about the main segments of the arrivals from India, Slabber said :”It is mix of around 50 per cent leisure and 50 per cent business. Out of the business segment, it is 30 per cent Meetings, Incentives, Conventions and Exhibitions (MICE) and around 20 per cent individual business travellers”.
On being asked about the steps the South African Tourism is undertaking to promote the country as a destination of choice in India, Slabber said: ” We are taking a number of initiatives such as travel trade training sessions. It is a 17 cities training programme”.
Apart from the metros, the tier II and tier III cities are also being targeted, she added.