The Seoul campaign included hotels in the southwestern coastal city of Cape Town, safaris at Kruger National Park — one of Africa’s largest game reserves — wine tasting in Winelands and the unspoiled Wild Coast.
Charge d’Affaires Gert du Preez at the South African Embassy in Korea was joined by the head of the Asia Pacific Hub of South African Tourism Mansoor Mohamed and Hanneli Slabber, regional general manager of South African Tourism in Asia, Australasia and the Middle East.
Among the participating companies were Best Western Fountains Hotel Cape Town, Holiday Inn Cape Town, Rainbow Tourism Group, Wilderness Safaris, Springbokatlas Tours and Safaris, Singapore Airlines, South African Airways and Qatar Airways.
“While we await the arrival of our new ambassador to the Republic of Korea, it is a privilege and an honor for me to extend a very warm welcome to all of you,” the charge d’affaires said during a reception at the Westin Chosun Seoul in central Seoul, on July 1.
“While the distance between the two countries is significant, South Africa certainly has all the attractions to entice more South Korean travelers to choose it as their next destination,” said the charge d’affaires. “I am convinced that today’s workshop will make a positive contribution in that direction and thank all the participants for taking the time to be here today.”
The embassy said there was potential to increase employment in the sector to 2.1 million jobs by 2028.