Recently released statistics show day visitors to the borough remained constant in 2017, while the number of visitors staying in the area overnight rose by more than nine per cent on the previous year.
In a report to go before the council’s economic development committee, head of cultural and leisure services Mark Beveridge said: “Tourism is flourishing in Ribble Valley and the number of visitor-related businesses achieving recognition, awards and accreditation, increases each day.
“These successes are not just in dining but also attractions, accommodation and retail.
“Visitor awareness continues to grow, with some recent examples of media coverage being achieved in national newspapers and magazines.
“Public interest levels are high, and at the recent ‘Times Destination Holiday Show’ in Manchester, the Ribble Valley stand was once again one of the most popular destinations at the whole event.
“Latest statistics show that the value of the tourism and hospitality to the local economy is growing steadily, and what is particularly heartening is that, whilst economic income is showing rapid growth, visitor numbers remain manageable; thereby ensuring that tourism doesn’t have a negative impact on the landscape and on the local communities living here.
“All contribute in some way substantially to the economy of the borough.
“The other aspects of the work the council does to contribute to the general environment which is a significant attraction for visitors as well as residents includes the amenity cleansing to remove litter and fly tips for example, as well as grounds maintenance of council-owned land, some parish council land, and work on the highway verges for the county council.
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