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The figures that show tourism is flourishing in the Ribble Valley

The figures that show tourism is flourishing in the Ribble Valley

Tourism in the Ribble Valley is booming, latest figures show.

Recently released statistics show day visitors to the borough remained constant in 2017, while the number of visitors staying in the area overnight rose by more than nine per cent on the previous year.

And overall economic impact increased by 14.2 per cent in 2017, while tourism-related jobs jumped up by 4.9 per cent.

In a report to go before the council’s economic development committee, head of cultural and leisure services Mark Beveridge said: “Tourism is flourishing in Ribble Valley and the number of visitor-related businesses achieving recognition, awards and accreditation, increases each day.

“These successes are not just in dining but also attractions, accommodation and retail.

“Visitor awareness continues to grow, with some recent examples of media coverage being achieved in national newspapers and magazines.

“Public interest levels are high, and at the recent ‘Times Destination Holiday Show’ in Manchester, the Ribble Valley stand was once again one of the most popular destinations at the whole event.

Tourism businesses are refurbishing and reinvesting, and there are many exciting new developments locally.

“Latest statistics show that the value of the tourism and hospitality to the local economy is growing steadily, and what is particularly heartening is that, whilst economic income is showing rapid growth, visitor numbers remain manageable; thereby ensuring that tourism doesn’t have a negative impact on the landscape and on the local communities living here.

“Moreover, tourism is providing new opportunities and employment.”

Mr Beveridge added: “The council views tourism as a primary strand of its economic development and that has been the case for many years.

Tourism has many different facets ranging from day trips and attendance at events, to weddings and short breaks.

“All contribute in some way substantially to the economy of the borough.

” In order to best achieve this, the council works primarily through the private sector via a variety of partnership arrangements.

“In addition, the council itself provides the Tourism Information Centre at the Platform Gallery, the museum and the many public open spaces, including Clitheroe Castle, and Edisford river bank.

“The other aspects of the work the council does to contribute to the general environment which is a significant attraction for visitors as well as residents includes the amenity cleansing to remove litter and fly tips for example, as well as grounds maintenance of council-owned land, some parish council land, and work on the highway verges for the county council.

“Overall this variety of work contributes to and enhances the natural environment which is such a feature and an attraction for the many visitors which Ribble Valley enjoys annually.”

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