ALTHOUGH northern NSW has benefited from a surge in visitors coming to Australia from the USA – bringing in a record $44.6 billion – that hasn’t equated to a financial bonanza for the region, according to the latest International Visitor Survey results and National Visitor Survey results.
Byron Bay resident and actor Chris Hemsworth starred in the latest Dundee tourism campaign aimed at luring visitors from the USA, a campaign that last year made people believe a new Crocodile Dundee movie was being produced.
Minister for Trade, Tourism and Investment, Senator Simon Birmingham, said the influx of visitors corresponds to the area between Tweed and Forster, but a great number of them spend some time on the Northern Rivers.
“It’s encouraging to see international travellers are looking beyond Sydney and the Central Coast and are getting a taste of the wide-variety of unique tourism experiences on offer throughout this region.”
The minister said the NSW North Coast has huge potential for further growth.
“Once up and running, the Rail Trail will be an iconic, world-class, nature-based tourism experience, bringing thousands more interstate and international visitors into towns such as Byron Bay, injecting millions into the visitor economy.”