You don’t need a terrible experience not to revisit a country.
You may have enjoyed Vietnam, but a thousand-dollar return flight could be enough to deter you from coming back. Or don’t we all have a bucket list of places to visit? With too much to do and so little time, shouldn’t it be normal for most visitors never to return?
Meanwhile, Vietnam seems to be obsessed with attracting Westerners, who are most likely to live on the other side of the globe. Remember the $2 million tourism promotion deal with CNN? Vietnam‘s tourism ambassador is the director of Kong: Skull Island.
If you want to increase total foreign arrivals, think global.
Vietnam‘s rapid tourism growth clearly shows the country’s worth visiting. To keep tourists coming back, the question we should be asking is how to turn Vietnam into a weekend getaway for countries in Asia Pacific (or at least Southeast Asia) – just like Paris and Barcelona are in Europe.
FYI, there are no direct flights from Hanoi to Jakarta.
Isn’t the 21st century the Asian Century?
Mila Le works and lives in Hanoi. The views expressed here are her own.