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Tourism ads hit the mark as record numbers visit the Gold Coast

Tourism ads hit the mark as record numbers visit the Gold Coast

Record numbers of tourists continue to flock to the Gold Coast, pouring billions into the local economy.

And it’s the huge number of Aussies visiting the Glitter Strip that have tourism bosses over the moon.

According to the latest National Visitor Survey, there were 4.2 million overnight domestic visitors on the Gold Coast in the 12 months to June.

That’s up a whopping 18.5 per cent, and the highest ever recorded for the city.

The number of nights visitors stayed was up 22 per cent to 16.4 million.

They’re also spending up big, with domestic visitors pumping $3.8 billion into the city, up 22 per cent.

There’s also been a 12 per cent surge in day-trippers, with their spending up more than 10 per cent to $808 million.

The rise in domestic visitors comes on the back of the latest tourism campaign promoting the Gold Coast as the ultimate family-friendly destination.

“Record overnight visitors from Brisbane, Sydney and Melbourne in addition to the 8.3 million day-trippers that descended on the Coast, tells us our strategy is resonating with target markets,” Destination Gold Coast CEO Annaliese Battista said.

“To leverage the success of Australia’s favourite playground we are investing further in the coming year inclusive of large-scale marketing campaigns.”

(Supplied: Destination Gold Coast)

Meantime international visitor numbers have remained flat but spending is up.

There were 1.1 million tourists heading to the Gold Coast from overseas in the year to June, up just 0.2 per cent.

Total spending was up 3.8 per cent to $1.4 billion as tourism bosses entice people to spend more instead of trying to get them to stay longer.

“Our strategy to attract high-spending tourists from key international markets of China, New Zealand and Japan is delivering, with international expenditure consistently outperforming visitor growth,” Ms Battista said.

International visitors spent 9.7 million nights on the Gold Coast exploring the depth of visitor experiences from our coastline to the hinterland, showing spend per trip increased 3.6 per cent to $1,301 per person.”

There’s been a drop in the number of visitors coming from China however it remains our number one source for international tourists.

271,000 people visited from China, down 2.6 per cent, followed by New Zealand with 209,000, up 2.8 per cent.

There was a huge jump in visitors from Japan, up 13 per cent to 73,000.

We’ve also seen record numbers of tourists from the USA and Taiwan with 42,000 and 39,000 respectively.

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Destination Gold Coast CEO Annaliese Battista . Image: Supplied