“We look at the spending pattern of the travellers because we want to be environmentally sustainable destination. Our strategy is to have fewer travellers staying for longer duration. It is a sustainable form of tourism,” said Joe D’ Alessandro, President and CEO, San Francisco Travel Association.
According to the figures provided by the association, around 2.06 lakh Indians travelled the destination in 2018 the number which is likely to reach 2.16 lakh travellers in 2019– an increase of 5 per cent. In 2020, it is anticipating that the number would go up to 2.30 lakh.
“India is the seventh largest market for us in terms of total travellers. On the other hand, in terms of spending, it is the third largest market and in the coming two-three years it will become the second largest market after China,” said Alessandro.