Home / World Localities / Tourism15 hours ago Balearic Islands Poised to Become First Tourism Destination Developed Under 2030 Agenda
Tourism15 hours ago Balearic Islands Poised to Become First Tourism Destination Developed Under 2030 Agenda

Tourism15 hours ago Balearic Islands Poised to Become First Tourism Destination Developed Under 2030 Agenda

The World Tourism Organization (UNWTO)
held today in Segovia, the forum “Facing
the Demographic Challenge through Tourism and Innovation”, whose
opening was attended by Spanish Prime Minister Pedro Sánchez; Spain’s Minister
of Industry, Trade and Tourism, María Reyes Maroto; the President of the Junta
de Castilla y León, Juan Vicente Herrera; the Mayor of Segovia, Clara Isabel
Luquero; and UNWTO Secretary-General, Zurab Pololikashvili.

Tourism and innovation were highlighted as
key solutions to address the depopulation being suffered by the rural
environment at the forum entitled “Facing
the Demographic Challenge through Tourism and Innovation” in
Segovia, which gathered together more than one hundred people with the
objective of finding solutions from the tourism sector to combat this

“The UNWTO wants to work alongside Spain
to turn the discussion on the challenge of rural depopulation into a
conversation about the opportunities that the rural environment
represents,” said UNWTO Secretary-General Zurab Pololikashvili, showing
the United Nations agency’s  support in searching for solutions through
tourism. He added: “The 2030 Agenda is committed to leaving no one behind,
including rural areas and their inhabitants.”

Likewise, he pointed out that as a sector
that represents one of every ten jobs in the world—in 2019, the UNWTO is
dedicating the year especially to education, the development of professional
skills and employment—quality training in tourism and innovation are very
necessary to face these challenges and ensure the survival of the rural

The Prime Minister of Spain, Pedro
Sanchez, highlighted the efforts being made by the UNWTO and advocated the
creation of opportunities in the interior regions of Spain through rural
tourism, digital transformation and new models of economic activity. He
announced that the Government would review the guidelines of the National
Strategy to address the demographic challenge. He said that in the Strategy,
“the tourism sector is a key driver”, adding that Spain is “a global power with
a large margin for improvement in the interior of the country”, said Pedro
Sánchez, Prime Minister of Spain.

During the event, leading figures from the
political, business and cultural spheres addressed the challenges posed by the
gradual loss of population in rural areas. In addition, many experts in the
field discussed the role of rural tourism as a tool for socio-economic
revitalization, sustainability and territorial rebalancing.

Thus, the first round table, moderated by
Asís Martín de Cabiedes, President of Europa Press, discussed on the challenges
of overcoming the depopulation of rural areas in developed countries. For her
part, Spain’s High Commissioner for the 2030 Agenda, Cristina Gallach, moderated
a second panel of experts focused on the relevance of the tourism sector for
sustainability and territorial rebalancing.

Furthermore, various successful cases of
public-private collaboration were analysed, with SEGITTUR providing insights in
the field of smart destinations.