The Hilton Honors program has grown on me greatly in the past few years for several reasons:
It’s easy to earn Hilton’s top tier Diamond status with the Aspire Card
Historically one of Hilton’s biggest challenges has been that their luxury footprint was limited, though this is an area in which they’ve been improving greatly
Their points earning rates are excellent for hotel stays, so staying at Hiltons is rewarding
So while I don’t find the need to be “loyal,” I’m increasingly interested in Hilton’s luxury footprint. That’s also why I’m excited about the number of luxury properties they’ve added in the past few years, like the Waldorf Astoria Los Cabos, the Waldorf Astoria Maldives, and the Waldorf Astoria Beverly Hills.
Well, there’s another luxury property that has just joined the Hilton portfolio that’s worth knowing about, in my opinion.
For those of you not familiar, LXR is Hilton’s independent luxury hotel brand that launched as of late 2018, and as of now there are only a few of them. Zemi Beach House is the first LXR property in the Americas, and only the third in the world (after Dubai and London).
On top of that, the hotel has five dining venues/bars, described as follows:
Stone, a fine dining restaurant serving seasonal, locally sourced, sea-to-table cuisine along with a large international selection of carefully chosen fine wines served by Zemi Beach House’s in-house sommelier
20 Knots, a casual “toes-in-the-sand” restaurant and beach bar offering an international menu with a variety of cuisines infused with the flavors of Latin America
Rhum Room, a refined and elegant rum tasting room featuring more than 100 small-batch, single-estate rums that recall the Caribbean’s 18th-century sugarcane plantations
Shoal Bay Zemi Beach Club, the resort’s casual “no shoes, no problem” atmosphere serving inventive cocktails against the backdrop of crystal-clear turquoise waters and towering palm trees
The Bohio Bar Lounge, the Zemi Beach House bar that serves pre- and after-dinner cocktails, champagne and wines by the glass for guests to gather and enjoy live music and conversation
Then there’s Zemi Thai House Spa, set in an authentic 300-year-old Thai house boasting 15,000 square feet of indoor and outdoor space.
I’ve never been to Anguilla before, though I feel like this hotel is giving me a reason to visit. So many of my decisions lately seem to be motivated by points — for example, I never thought I’d vacation on a private island in Nicaragua, but yep, that’s happening.
On top of that, when booking a cash rate you have to pay a total of 24% in taxes and service charges, while those don’t apply on points bookings.
If you want to earn Hilton points for a redemption here, see this post for the best credit cards for earning Hilton Honors points, and see this post for the best hotel credit cards for earning free nights.
While Hilton’s LXR portfolio is growing at a snail’s pace, ultimately I love the concept of “independent” luxury hotels participating in global loyalty programs.